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What You Need to Know

On Tuesday evening, Evan Williams, co-founder of two little sites named Twitter and Blogger, introduced Medium, a new platform for online publishing. Medium allows you to create “collections” wherein single or multiple users can add pages to the collection based on the theme. Here are a couple of examples: Been There. Loved That, Look What I Made, The Writer’s Room.

At first glance, Medium feels a little like a cross between Pinterest and Reddit with a bit of Blogger thrown in for good measure. Admittedly, Williams states that the new platform is still in flux and will develop organically (a bit a-la-Twitter).  Not much else is known about the platform, but it should be interesting to see how it develops over then next few months.

The Basics

You need a Twitter account to sign into Medium.

Medium will (eventually!) allow you to create themed collections which can be either private or public.

Content will be displayed based on user ratings with the best content appearing at the top of the collection.

Currently, it’s only open to friends and family, but it will open via invitation only shortly.

Should I Be Interested?

In a word: yes. When Evan Williams speaks, the world listens and so should you. Medium might be able to provide businesses and individuals with a new platform under which to gain an audience, provide compelling content, and start (or continue) a conversation. Either way, you should be interested. You might also be compelled to add your two cents to Medium if:

*You are a Twitter aficionado.

*Are addicted to Pinterest (we know we are!), but hate the lack of board privacy.

*Have used any of the following services, at any point, ever: Blogger, WordPress, Reddit, Livejournal, or Facebook Notes.

Let us know your thoughts by sending a message to info@redbrickcomm.com


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